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Sales of the Ford Falcon have slumped to their lowest level on record, with fewer than 1300 cars sold in January.
Official sales figures for the industry aren’t released until next Tuesday, but figures leaked to Drive show the Ford Falcon dropped to about 15th on the sales chart last month.
The disastrous result is a stunning fall from grace for Australia’s longest-surviving nameplate, which will be replaced by a new model, codenamed Orion, in late April.
For more than four decades the Falcon has been either the top-selling or number two car in the country. Last year it dropped to fifth.
Falcon sales have fallen from a peak of 81,000 in 1995 to fewer than 34,000 in 2007.
In January, the Falcon was outsold by the imported Ford Focus small car and the Ford Ranger ute, as well as Toyota’s large car, the Aurion.
It is the first time a Falcon has been outsold by a Toyota in the large-car market and the first time a Ford other than a Falcon has been the company’s top-selling model.
Although the next-generation 'Orion' Falcon doesn't go on sale until April, Ford Australia spokeswoman Sinead McAlary says she expects sales to bounce back strongly in February.
“Falcon sales were lower than expected but we head into our model run-out in February and we have some actions in place that will stimulate sales,” says McAlary.
Ford yesterday cut the driveaway price of a base-model Falcon by about $7000 and added another $7000 worth of extra equipment in an attempt to revive flagging sales of the nameplate.
January is always a difficult sales month for the Falcon, because fleet customers, who comprise 85 per cent of Falcon sales, stay out of the market.
“The market is very different in January and we expect sales to improve ahead of the [new Falcon’s] launch,” says McAlary.
McAlary says Ford sold more vehicles overall this January than last, with Focus, the Fiesta city car and the Ranger all performing strongly.
But dealers aren’t as upbeat about the prospect of a Falcon revival.
One Ford dealer told Drive the Falcon would do well to hold its ground when the new model arrived, let alone increase sales.
He said the Falcon would continue to rely on fleet sales for survival.
“For the past five years Falcon hasn’t really been a retail car and, unless they change the car dramatically, I can’t see that changing,” he says. |
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楼主:西关少爷
发表于 2008-1-30 19:58
